Why is professional real estate photography important?

Professional real estate photography significantly enhances the appeal of your listings, making them stand out to potential buyers online. High-quality images can accelerate the sale process and potentially increase the property’s selling price.

How does professional photography impact online views of listings?

Listings featuring professional photography receive up to 118% more online views compared to those without, capturing the attention of a broader audience and increasing the likelihood of a quicker sale.

Can professional photos really help sell my home faster?

Yes, properties showcased with professional photos sell 50% faster on average, as they attract more interest and engage potential buyers more effectively.

Do professional photos affect the selling price of a home?

Absolutely, homes marketed with professional photographs can command a 47% higher asking price per square foot, highlighting the tangible benefits of investing in quality visuals.

What percentage of real estate agents use professional photography?

Only about 35% of agents utilize professional photographers, indicating a significant opportunity for agents to differentiate their listings and attract more attention.

Are drone photos and videos worth the investment?

Homes with aerial photography and videos not only provide unique perspectives but also sell 68% faster, making them a valuable addition to your marketing strategy.

How important are images to online homebuyers?

Images are crucial, with 83% of buyers stating that pictures are very important in their decision-making process, underscoring the need for high-quality visuals in listings.

What role does age play in the demand for online real estate listings?

All age groups, including 99% of millennials and 84% of the older generation, rely on the internet for home searches, emphasizing the universal importance of online listing quality.

Is there a noticeable difference in commission for agents using professional photography?

Yes, sales agents employing professional photographers earn twice as much commission as those who do not, reflecting the enhanced value brought to listings through superior imagery.

How quickly can professional photos transform a listing?

With VHT Studios, your property can be transformed into a visually compelling listing within 1-2 business days, ensuring a swift turnaround to market your home effectively.

Real Estate Photography Stats You Need to Know in 2024

VHT Studios Team

June 10, 2025

Diving into 2024 Real Estate Photography Statistics

At VHT Studios, we understand the significant impact high-quality photography has in today’s digital-first real estate market. As 2024 unfolds, it’s evident that incorporating professional photography into property listings is crucial for attracting potential buyers.

In this blog, we will explore essential statistics demonstrating the importance of visual content in real estate marketing, highlighting why professional images are indispensable for standing out in the current market.

2024 Real Estate Photography Statistics: Key Insights

With the vast majority of home buyers initiating their search online, the presentation of listings through photographs has taken center stage.

Professional real estate photography is not merely about capturing the appearance of a property; it's about effectively communicating its value and potential to prospective buyers.

Compelling Photography Figures:

An overwhelming 99% of millennials, the largest demographic of homebuyers, utilize the internet for home searches, with 84% of older generations following suit.

This digital trend underscores the necessity for listings to feature captivating real estate photos.

Approximately 72.2% of real estate agents acknowledge that high-quality photography is instrumental in securing more listings, highlighting its role in competitive differentiation.

Furthermore, 83% of buyers deem pictures as crucial in their decision-making process, emphasizing the need for visually appealing listings.

The Tangible Benefits of Professional Photography

The transition from amateur to professional photography in real estate listings can dramatically enhance a property’s appeal, leading to quantifiable benefits:

Properties showcased with professional photography sell 50% faster and witness a 118% increase in online views, demonstrating the powerful impact of quality visuals on market performance.

Surprisingly, only 35% of agents currently employ professional photographers, indicating a significant opportunity for those willing to invest in superior visual presentation.

The Value Proposition of Professional Photography

Professional photography serves as more than just a tool for showcasing properties; it is a strategic investment that can elevate an agent's brand and attract higher-quality listings:

Listings adorned with professional photos can command a 47% higher asking price per square foot, offering a clear advantage in maximizing property values.

Despite the clear advantages, a mere 15% of real estate professionals consistently utilize high-quality photography for their listings, presenting a stark contrast between perception and practice in the industry.

Advancing Beyond Photography

The real estate market is increasingly saturated, distinguishing listings through innovative visual techniques becomes even more important:

The inclusion of drone photography and videos not only adds a unique perspective but also accelerates the sales process, with homes featuring aerial photos selling 68% faster.

This technological shift, however, remains underutilized, with a significant portion of the market still relying on substandard visuals, even among high-value properties.

Unlocking the Potential: The Underutilized Power of Professional Photography in Real Estate

Despite the compelling evidence supporting the impact of professional real estate photography on both the speed and price of property sales, a surprisingly small fraction of agents are maximizing this advantage.

Only 35% of real estate professionals enlist the services of professional photographers to capture their listings, and among these, merely 15% prioritize high-quality imagery.

This oversight is even more pronounced in the luxury market, where half of the properties valued over $1 million are presented with subpar photographs.

This gap presents a significant opportunity for agents willing to invest in professional photography to distinguish their listings, attract more buyers, and command higher prices in a competitive marketplace.

The statistics presented reveal a clear picture: in the competitive landscape of 2024’s real estate market, the role of professional photography cannot be overstated. It transcends just an aesthetic appeal, acting as an important element in engaging potential buyers and for quicker, more profitable sales.

For real estate professionals looking for an advantage, the adoption of professional photography, coupled with emerging visual technologies, offers a pathway to not only enhance listings but also to elevate their service offering in the eyes of both sellers and buyers.

Elevate Your Listings, Accelerate Your Success with VHT Studios

In a market where first impressions are made online, ensuring your property stands out is crucial.

VHT Studios offers the professional photography and cutting-edge visual services you need to captivate potential buyers from their first click. With our expertise in high-quality imagery, including drone photography and 3D tours, we help you showcase the true value of your properties, drawing more views, engaging more buyers, and closing sales faster at higher values.

Join the ranks of real estate professionals who leverage the power of exceptional visuals. Contact VHT Studios today to transform your listings into compelling visual stories that sell.

Let's make your properties shine and set your listings apart in 2024's competitive marketplace.